OUR FOUNDER

At its core, Designer Effy Hematian’s business is built around family and community. Effy has been living, designing, and manufacturing in the U.S. for more than three decades, and every meticulously handcrafted piece of jewelry is infused with his creative vision.
 

NEW YORK MANUFACTURING

Using more than 150,000 carats of precious gemstones each year, each design passes through the skilled hands of our artisans, ensuring the highest standard in manufacturing excellence is always met. Effy’s love of color comes through in vibrant, dazzling gemstones and elegantly playful pieces, which, through the years has set the tone for excellence in the jewelry industry.
 

CRAFTSMANSHIP

Effy uses what is known as the lost-wax process to create each piece. Artists create wax models of jewelry, and plaster is poured over them and put into a kiln overnight. The wax burns out to leave a hollow image, and gold is then poured in to cool and solidify. The gold is polished before gems are hand-set.

Once the jewelry is set, it goes through a final polish, wash and stain to ensure high shine, brilliance, and a lifetime of perfection.